Banner advertising is one of the most common forms of advertising on the planet and unless you live in the stones ages (which I'm sure you don't), you'll likely come across banner advertising in some shape or form every single day. Even if you're a bit of a recluse and rarely leave the house, you'll likely come across the newer, more modern form of banner advertising whenever you browse the web, as it's literally on every website you visit these days.
The thing is, you probably don't even realise that you're seeing these banners a lot of the time and the reason for this is simple; they're boring. Think about it; if you saw a boring advert on TV, would you watch the programme/show it was advertising? More than likely not.
If you're planning on advertising your business with the use of a banner ad then you need to remember this. Creating a boring banner ad for the sake of it simply isn't enough these days; it needs to be creative, inspiring and eye-catching. Now, this might sound like a difficult thing to accomplish so to help you, I've found some of my favourite and most creative banner ads to get you inspired.