Identity Design by Craig Pinto, Pére is an exotic, all natural juice product. The client named his company Pére based off his father who hand-made pear juice for the client when he had a severe fever as a boy. The natural juice of the pear is good in relieving fever because of its cooling effect, so the client wanted to endeavor his future business by making a juice product that is completely 100% all natural pear juice to share with the world. The logo symbolizes the process of the pear as its converted into juice, and the use of the pears peel in the production of this drink. The bottle was meant to follow the organic shape of the pear, emphasizing its true root to keeping the integrity of the all-natural product.