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Inspirational Modern Magazine Re-Design – Transworld Surf

Transworld Surf magazine, looking at the before and after shot was never a looker. Its design was cliche and was one that would blend with the various other magazines that would surround it in a shop. In a fight to stand out amongst the shelf noise, Transworld Surf commissioned San Diego based design studio Wedge & Lever for a complete magazine re-design. With a portfolio already full of fantastic publication designs, its a no brainer that the project would be a success. 

An immediate increase in market-share proved the re-design was successful and it continued gaining until May of 2013 when the publication was purchased by its main competitor and subsequently shut down.

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Towards the bottom of the article you see the wireframes of the magazine design in conjunction with the actual magazine in action. This project provides a fantastic insight into the production of an industry standard publication.

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