The Shocking Manipulation of Models in Advertising (Time Lapse Video)

We all know that Adobe Photoshop is a powerful tool, and that it plays an important role in the lives of millions. But as the saying goes, with power, comes responsibility. Something that is often ignored when Photoshop and the manipulation of models in advertising collide.

We have all seen before and after pictures drifting around the web, some of them are pretty shocking, but most are harmless in comparison to this video. This video time lapses an extreme example of the manipulation that some models undergo with the use of make-up and Photoshop in preparation for an advert. 

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The model starts off completely natural. The shot above is a still from the video that is at the bottom of this article, and shows the model with no editing and make-up.

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Here we see that the models bob hair has been transformed into something much longer and luxurious. Still nothing here that I would say was shocking, as many women have hair like this. But the difference is still quite startling.

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This is the stage where I feel is the most extreme, the model has been transformed into something that looks almost lifeless; quite Barbie like. The body has also been manipulated in ways you wouldn't normally expect (see the video).

Screen Shot 2013-11-01 at 14.45.47

Screen Shot 2013-11-01 at 14.45.55


  1. Incredible and shocking video! – this should be shared to all young women (and men) to understand how we are all being manipulated and the truth is distorted to make us feel ugly (and therefore by some product)

    1. Author

      Hey Sandra,

      I failed to notice that the user had removed it, I have found another source though. There is obviously a stir of controversy over this.

      Have a great day

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