The thing about design is that it’s always evolving. What’s popular today could become totally obsolete tomorrow. Similarly, classic styles that were once incredibly popular but became lost and forgotten, can make a comeback and start to trend once again. So, what’s the takeaway message here? It’s that you need to stay up to date with what’s hot today if you want to keep up with the competition. If you are looking to create a new logo or some other product of design, then the following are the top 5 modern font styles that you can’t go wrong with:
1. Brush Fonts
Over the years, hand brushed fonts have skyrocketed in popularity. They offer a quirky, authentic design style that beautifully complements projects with a feminine, graceful appeal. This particular style may not be as clean and as crisp for your purposes, but they can be super effective when used correctly.
The font in use is Petal by yours truly (Tom Chalky).
2. Handwritten Fonts
We live in an increasingly automated world where robotics, artificial intelligence, machine learning, etc. are assuming all kinds of roles in the domains of education, business, governance, so much that a human touch has become more valuable than ever. As more and more businesses are looking to become customer-centric and offer a personalized experience to their customers, hand-lettered fonts have become today’s most powerful options for posters, book covers, and logos.
If you are worried that handcrafted fonts are going to put a big dent in your budget, then here is good news for you- there are plenty of quality handcrafted fonts that you can download for free! You just need to look in the right place. I also offer my own free handcrafted fonts bundle here.
The font in use is Magnite by yours truly (Tom Chalky).
3. Color Fonts
Color fonts take typography to a whole new level by offering ample scope for experimentation. If you don’t know how to make a logo, then a modern color font can be a good place to start. You can very easily create a logo that’s unique, bold, and creative. There is one thing that you must remember when working with a color logo though, which is also the core principle of every logo- simplicity. In other words, you have to maintain a balance of “colorfulness” along with consistency and elegance.
The font in use is OneLine bold by Roman Korolev
4. Clean and Crisp
With all of the design trends that come and go, a well designed clean and crisp sans-serif font is still a solid choice. Helvetica remains to be one of the most popular choices, in fact, it’s widely regarded as the “one font to rule them all” for its richness and classiness that makes it relevant and useful even after 6 decades of existence. Other recommendations include; Brandon Grotesque (one of my personal favorites), Folio, Neue Haas Unica, Aktiv Grotesk, Akzidenz Grotesk, Neue Haas Grotesk and Neuzeit.
5. Retro Fonts
Retro design patterns and fonts are in vogue again. Marketers have realized that nostalgia marketing works incredibly well with millennials. As people look back to the“good ole days” they are reminded of simpler (and possibly happier) times. So, these retro fonts can do wonders in creating a quick and strong connection with your target demographic.
The font in use is Bayshore by Sam Parrett
Conclusion
The typeface plays a big role in marketing and branding. So, it’s really important that you incorporate the latest fonts and design styles in your promotional material and/or company logo (if you are creating a new one). However, the ones above shall be able to get the ball rolling, and of course if you have any styles you’d like to suggest – feel free to leave us a comment below!