23 Insightful Logo Design Case Studies to Motivate You

In Graphic Design, Inspiration by AbbieMay0 Comments

Today, I have spent a considerable amount of time digging through our sources to find the very best logo design case studies that will hopefully provide you with the insight, motivation, and inspiration needed to complete your own logo projects. Whether you are experienced or just starting out, it’s always great to see the process behind a design.


“With this project, we set out to create a top-to-bottom transformation of the Airbnb brand to reflect the growing global audience. Part of our goal was to design a marque anyone could draw.”

Logo Design Case Studies

Apple & Eve

“Is all about the lady, specifically style advice for women. Presenting workshops on how one’s appearance can help you get customers, how to exploit the female form to ones’ advantage, in a business scenario, all from a woman’s point of view.”



“He decided upon the variant with stripes because it made a logo meaningful as logs the app is based on like the logs of trees are stripes so it presented a strong visual metaphor. Additionally, he liked the colored stripes of famous 70s and 80s logos so he wanted to have a logo that would look vintage and at the same time super modern. So, this direction was developed further.”


Centurion Design

“My job was to design a logo for a young team of graphic designers and engineers, with a knack for creating smart and powerful visualizations of architectural and interior design projects. They wanted a symbol that would be simple, clever and modern, but at the same time connected with the name of their business.”


Circle Cloud

“The focus point of the logo is the text, placed in the middle of the circle and written with big, simple letters which draw attention and are easy to remember.”



“Erik wanted a redesign of his old logo (below) and he wanted the new logo to be simple yet sophisticated and he also wanted it to reflect professionalism, quality, uniqueness, luxury, innovation, and elegance.”


Foehn & Hirsch

“Given how ampersands seem to capture people’s imagination, I have provided Graham’s 10 Step breakdown of this ampersand hybrid merging process.”


Grant Burke

“I’ll write down keywords, draw mind-maps and really just scribble down anything that comes to mind. I was particularly interested in creating a monogram so I spent a large amount of time drawing different styles of my initials and seeing if I could combine them in a unique way or do something cool with the negative space.”


Peter Hylenski

“The initial sketch that I had developed on the sketchpad was a music note suggesting a “p” with the sound waves coming off of it forming an “h” ended up being very close to what was chosen in the final.”


Pop Chicken

“We realize that for PopChicken show a solid brand and able to enter the market, “fast food” healthy, your identity should convey a relationship between the organic and the ability to prepare gourmet dishes.”


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