Farm Design has created this branding and packaging for Bivouac Ciderworks, they create a hand-crafted cider that is not too sweet but full of flavor. Farm Design is a multidisciplinary branding agency based in LA that is centered on the idea that thoughtful strategy and collaborative insights make creativity connect with an audience.
“A bivouac is a temporary camp or makeshift shelter making it a perfect name to capture the spirit of this outdoor lifestyle beverage brand. Branding agency, Farm Design was approached by San Diego brewmaster, Matthew Austin, to help craft a hard cider brand that embodies its SoCal sense of adventure but also is familiar enough to have mass market appeal. Farm Design leveraged Bivouac Ciderworks many consumer touchpoints to organically deliver its unique brand voice and essence through thematic copy, illustrations, and artifacts. In addition to packaging, Farm Design help shape the consumer experience for its restaurant and taproom so locals can enjoy a tall glass of hard cider while escaping the ordinary and embracing the unknown.”
Via: Farm Design