Branding Design Project: Karim Fayad

This branding design project for Karim Fayad was created by the branding people, they are a Design Studio based in Mexico City that specializes in brand construction and the development of communication assets. The objective of the Karim Fayad project was to create an identity that truly reflected Karim’s personality and his specific way of working, creating a space that would provide confidence and tranquility.

Karim Fayad is a company based in Mexico City whose focus is organizational and human development, the brand seeks to accompany people in their mental, emotional and spiritual development process to connect with life, conscience, truth, and love.

The construction of the image type constitutes an icon created from the initials of “Karim Fayad” and is complemented by a sans serif and medium weight typography with the purpose of expressing firmness and a brand with a young spirit. As visual reinforcement, we implement backgrounds of solid colors with textures, interpreting the mountains in a graphic and abstract way,

Through the concept “The Guiding Light” we develop a graph based on terracotta colors to represent the root and connection of the human being with the planet Earth, the range is complemented with the blue color to represent safety and serenity.