Native Atlas is a brand that was born from a desire to help others go natural and live a life free of toxins with skincare made from only the finest organic ingredients. Morgan Stephens, is a senior designer at Design Ranch. The task was to craft a cohesive brand identity and story that spoke to both the global and local inspiration behind the products in a clean, sophisticated way.
Drawing inspiration from the name, process and worldly nature of the ingredients, the tagline “Born the World Over” was created to encompass the unique and careful creation of Native Atlas products — from North America to Africa and everywhere in-between.
The logo is a modern representation of a compass that, when deconstructed, is made of sleek directional lines. These lines are used as copper foil graphics throughout the brand and act as a native compass guiding you towards the purest of skincare.
C R E D I T S
Creative Directors—Michelle Sonderegger & Ingred Sidie
Designer / Art Director—Morgan Stephens
Models—Bas Tamiet, Vincent Sung, Rebekah Lodos
Portfolio Images—Stuart Heidmann, Ryan Strong