Kissmiklos is the designer behind this branding project for Gard’Ann patisserie. He is based in Budapest, Hungary and specializes in architecture, fine art, design, and graphic design. Gard’Ann patisserie is located in the center of Kaposvár, a country town in Hungary. The name of the patisserie comes from the word ‘Garden’ and the owner’s name ‘Anne Marie’.
“The interior is a contemporary interpretation of the characteristic grand café feeling of the early 20th century. The counter was pastel green originally, so I chose the whole space to be painted with this color, apart from the service corridor which got the color of pastel pink. I think pastel colors bring patisseries with macarons and other French cakes to the consumers’ mind, so I tried to create a good complementarity between the deep green, the golden tones and the pastels in the place. The whole interior is elegant in a lovely way with a little “French Bohemian” twist.”
The word with its French-sounding is a fine reference to the famous and characteristic French confectionery. The logo has a strong typographic gesture.
Well, we had a pastel green place, but we wanted way more greens.
Therefore, I composed a huge picture on the main wall, a pattern from many old illustrations, leaves, plants, and birds (compiling form 3-4 different bird species). I used these illustrations through the whole visual identity: boxes, cards, paper bags and many other things bear them strengthening the relationship with the word “Garden”. The very bright interior full of greens, palms, and pastels makes guests feel more relaxed.”
Interior design: kissmiklos
Identity and graphic design: kissmiklos
Interior photos: Bálint Jaksa
Model photos: Eszter Sarah
Identity photos: Eszter Sarah
The design/branding is beautiful! You guys did a really great job! It gives a sophisticated but airy feeling and I could imagine it being a place that people would love to visit not only for the pastries but for the atmosphere as well. Bravo!