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Graphic Design Inspiration

Clothing Shop Branding Project by The Bakery Design Studio

The branding project below is by The Bakery Design Studio for Moscow-based clothing shop ‘Little Brave Shop’. The Bakery Design Studio specialize in identity, custom typography, packaging, and art direction.

Opening a clothing shop in Moscow takes courage. The competition is tough, laws are ridiculous and the customer has seen it all. So when tasked with naming & creating an identity for a brand new tiny boutique we decided to reflect on the situation. We called the place “Little Brave Shop” and chose a mongoose as a symbol.

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We drew the mascot as a preppy gentleman with a cane made out of a cobra. We decided to dress it differently every season to represent the selection of garments currently on sale. As part of the job we also art-directed photoshoots for a lookbook & online shop. The idea was not to use professional models, but friends and people not afraid to try something new.

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Via: The Bakery Design Studio

About the author

AbbieMay

Hi there! I'm Abbie, the founder of Inspiration Hut. My job is to dig through the noise of the internet and find the very best in art and design inspiration to feed your creative hunger.

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