Within this article, you will find 10 inspiring and colorful branding projects that truly pack a punch! They grab your attention with bright and carefully chosen color schemes and hook you in with great design and layout. By correctly using color, these designers and agencies were able to create fun and exciting identities for their clients! If you know of any other great examples that would fit snuggly with our current collection below, be sure to leave us a link in the comments.
Oh and before you scroll down; If you prefer your design clean, sleek, and minimal – then you might want to take a look at my previous compilation; ‘10 Modern Branding Projects That Show Less Can Be More‘.
This new identity is based on an open grid, holding infinite patterns to represent human collaborations. The result is a never-ending system that grows as they grow.
We had also invited an illustrator to work with us on the iconography. It was the perfect opportunity to collaborate with Séverin Millet, Lyon-based illustrator, whose simple and colorful work perfectly matches our vision of the project. Opting for illustration allowed us to step aside from the usual postcard pictures of Paris, and offer a fresh, colorful and poetic look on the capital.
London-based start-up Niche Tea was founded by Amanda Miles in 2015. Uniquely Blended, Beautifully Crafted Wellness Tea. Using a specially designed formula of medicinal based natural herbs, Niche Tea has premium health and wellbeing at its core. Over a number of years, Niche Tea have researched global herbal techniques and explored over 130 tea estates to create a collection of teas designed to improve hair, skin, sleep, energy and digestion.
At Ollie, a better life starts with better food: human-grade, all natural, good-for-you dog food. With a subscription model for easy delivery, this alternative to kibble is fresh in more ways than one. After researching competitors in the pet food space, we realized that the market is saturated with the same type of brand language—organic textures and colors, promises of natural ingredients, and constant comparisons to wolves.
We knew that personality would be a key differentiator in the visual identity. Partnering with the Ollie team, we created a custom wordmark that evoked the warm, friendly vibe that is identifiable at the company’s core, pairing it with a modern, graphic visual language. We then set to work implementing these bold and vibrant elements over numerous touchpoints, from digital experiences to packaging executions.
The sooner a new brand can connect with its audience, the better its chances for success. Embark offers DNA test kits for dog owners. There’s science, lots of it, but also a healthy sense of play. The brand we created captures this duality with a bold, iconic form and a winking tone of voice. The variable logo showcases the differences between dog breeds but also their common ancestry.
The single stroke logo evokes wafting fragrance and resembles a seal to give the identity a luxe feel. The packaging illustrations use an underlying grid that adapts to different variants giving the company flexibility to launch fragrances. Custom artworks were made using scent ingredients to create a premium, natural and vibrant identity.
At the brand level we proposed an image based on a simple and geometrical “candle”, making a direct reference to its name and which also generates a marked contrast with illustrations that have the protagonist in the hands of the producers of their inputs and which Show the richness of the nature itself, evidencing the care that has Candela with the environment and with all the actors of the process. For the line of premium chocolates, ad hoc illustrations were worked out for each variety. For the rest of business lines, a graphic system was established that starts from the logo and describes the different products.
Milkö was a project developed for the Typography II class during my fourth semester at UNESP (Bauru, Brazil). The proposal was to design a lettering to be applied in a package containing some kind of liquid. I decided to create a collection of some cold milk bottles with a handmade font for the logo. The patterns and the lettering were made using Illustrator and the presentation and composition at Cinema4D.
For corporate identity, we have chosen four main bright colors that are expressed in nature. We have created different navigating and restriction signs as well as a park map, that are located in the amusement park. The map of the park or “Map of Bear Traces” points out the extreme activity locations.
Challenged with reflecting the diversity, energy, and purpose of this new school, we saw in SSE a unique opportunity to deliver a brand, purpose, and experience which reflects the restless, developing nature of the school and students. An every changing, dynamic identity. As part of the rebrand, we built a custom logo generator, platform, and typeface generator to bring this idea to life.
Driven by data streams from students, the school, and the NSW economy, the new SSE brand expresses the personality of the students, the activity within the school and the economic success stories SSE creates. The brand visually reflects the performance of the school in real time, creating a unique logo on a daily basis. It forms both a visual record of the school’s impact, as well as the opportunity to visualize what future successes might look like.