Packaging Design for Campground Chocolate by Bluerock Design Co.



Bluerock Design Co. is a design studio based in Boston, MA and they have created this packaging design for the company Campground Chocolate. Bluerock Design specializes in branding and offer services such as; graphic design, web design and photography. We believe the power of design can improve the world. At Bluerock Design, we create value by using that power to build connections between clients and their audiences.


Campground is a hand-made chocolate bar crafted by Rosewater Market in historic downtown Edgartown, Martha’s Vineyard. The branding draws on elements of the past including an archival map and hand-drawn lantern symbol. These components illuminate the design with magic and nostalgia. The lettering is also hand-drawn and inspired by 19th-century cartography. The colors add brightness and joy to the packaging concept. These delicious chocolate treats bring everyone around for s’mores at the campfire. Design that indulges in sentimentality, history, and a little sugar.

Campground Chocolate

Bluerock Design Co

Campground Chocolate

Bluerock Design Co

Campground Chocolate

Bluerock Design Co

Campground Chocolate

Bluerock Design Co

Via: Bluerock Design Co.

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