This gorgeous identity design was created for the boutique flower shop ‘Flùr’. The design studio behind the creation of this project is Tung Studio, they are based in Toronto and specialize in graphic design and art direction. “We take a grounded and considered approach to design. Our process is decidedly personal – we collaborate with our clients to create thoughtful and compelling responses that reflect their needs and values.”
Flùr is a boutique flower shop, specializing in lush, seasonal floral designs, and also carrying a curated selection of potted plants and high-end ceramics and planters. Inspired by the modern and textural quality of florist Chloë Fraser’s arrangements, we developed a simple yet elegant wordmark and visual identity, which incorporates clean typography and an abstract, petal pattern, appealing to a contemporary, design-savvy customer base. Special care was given to the production of all collateral materials, which were letterpress printed on beautifully tactile stock.
Via: Tung Studio