Mexico-based multidisciplinary Design Studio Parametro Studio have redesigned the branding for the Organic Food Store ‘The Food Field’. The store is based in San Pedro GG, México and sells organic supplies and more.
Organic food store located in San Pedro GG, México. We created all the visual identity; from naming, packaging and all sales peripherals. For the colour palette, we wanted to avoid an obvious green palette so we used a set of 3 different shades of yellow instead which symbolise the dawn and start of a fresh new day. The logotype is accompanied by a simple and geometric icon that can be easily used to mark their wide range of edible products.