This awesome packaging design for By The Horns Brewing Co was created by Nebojsa Matkovic, he is a freelance graphic designer based in Serbia. As well as the packaging Nebojsa also created the logo, which suits the overall packaging design perfectly! All of the images in this article were taken by Milos Milenkovic.
Logo concept: “To have the bull by the horns” means to have the situation under control… these guys are making some tasty beer so in this matter they have things under control… hop with bull horns as a brewery symbol? Sure!
Can design: Cans would be printed in the print factory and labels for each beer would be added later in the brewery. Since each beer is a story for itself I needed to come up with a can design that is subtle, that will just add some depth to the overall look when each label is placed.