The packaging design below was created for the peanut butter company Tim & Tammy’s by the design studio Br/Bauen. They are based in Brazil and specialize in branding design. We believe in the creative development of solid visual concepts as a translation of values focused firmly on the messages to be transmitted.
Tim & Tammy’s is a genuinely American product, a peanut butter developed by a couple of American missionaries who have lived in Brazil since 1967.
Timothy Evans started making his own peanut butter simply because he did not like the products he found in Brazilian markets, after a while his friends started experimenting and ordering.
That way, unpretentiously Tim & Tammy’s was created, with traditional recipes with subtle adaptations to the Brazilian palate, uniting the best in both worlds.
At first, three packages were developed for different types of pulp:
Traditional: Typical peanut paste sweetened with sugar and cane syrup.
Sucralose: Product aimed especially for people with diabetes or who want to avoid conventional sugar.
Whole / Integral: Taking advantage of all the benefits of pure peanut butter.
With a quality product and a graphic design project aligned to the product’s proposal, despite its recent entrance in shelves, the brand quickly gained space in major markets.
By having distinct packaging project within Brazil’s competition of mostly industrialized products or extremely visually aligned with food supplement or even medicine, the packaging stands out in shelves, arousing curiosity and consequently consumption.
Via: BR/ BAUEN