A Colorful and Playful Branding Project for Children’s Retailer ‘Maisonette’ by Lotta Nieminen



We are absolutely in love with this colorful and playful branding project created for Maisonette (a high-end destination for all things children) that was created by designer, art director, and illustrator, Lotta Nieminen. The visual identity explores the playful point of view of a child juxtaposed with grown-up sophistication. The colorful doodle pattern is the hero in a joyful visual identity elevated with gold foil and a vibrant blue applied throughout implementations.

Branding Project

Originally from Finland, Lotta Nieminen studied graphic design and illustration at the University of Art and Design Helsinki and the Rhode Island School of Design, before founding her New York-based studio in 2012. She has been nominated for Forbes magazine’s annual 30 Under 30 list, the Art Directors Club Young Guns award, and Print magazine’s New Visual Artist, and has given talks at conferences and educational institutions across the United States and Europe.

Branding Project

Branding Project

Branding Project

Re-Branding

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Re-Branding

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Via: Lotta Nieminen