This re-branding project was created by Lotta Nieminen for children’s e-tailer Maisonette, they offer a curated selection of the best children’s brands on the market. The founders are Sylvana Durrett and Luisana Mendoza Roccia.
Maisonette stocks hundreds of brands – from cult, international and up-and-coming labels – in one convenient, stylish online home.
As a high-end destination for all things children, the visual identity explores the playful point of view of a child juxtaposed with grown-up sophistication. A colorful doodle pattern is a hero in a joyful visual identity elevated with gold foil and a vibrant blue throughout implementations. The symbol – a nod to the definition of maisonette (little house) and its initial M – can be paired with the logotype or detached to work as a secondary logo or avatar.
Via: Lotta Nieminen