These spreads are taken from the recent redesign of Runner’s World Magazine, and demonstrate a strong mix of illustration, typography and photography.
The magazine has taken some huge steps forward over the past year, departing from the formulaic template typical of fitness, health and wellbeing titles, and using a more creative, lateral approach to provide service to readers. Conceptual ideas are key to the design; the scope of the content is limited, so visually, it needs to be varied and original. The design plays a key role in keeping the reader engaged from month to month.
The look of Runner’s World has been inspired by brands such as Nike and Adidas, which are currently pushing the sport forward into mainstream culture. The purpose of the redesign was to reflect this movement, reinforcing running’s new status as a cool and fashionable sport.