Self-Branding

Self-Branding Project: Chad Michael Studio


“The challenge was the simple fact that this was for my own self-branding and we as designers tend to be our own worst critics. This was going to be something that would represent me on a daily basis so it had to really speak to my skill set.

My ultimate goal was to showcase a brand and design that displayed the three keywords I consider myself being: ‘Passionate, Meticulous, and Conceptual.’ I wanted to make obvious my scrutiny for detail and give a small nod to what I love designing most, liquor design.  

In the end, I wanted the business cards in particular to be something that you couldn’t simply tuck away in a wallet and one where you couldn’t bring yourself to throw it away.”

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Chad Michael Studio’s Website

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