This is a conceptual branding and identity project created for a fictional halloween themed alcoholic beverage called ‘SPIRIT’ Infused Vodka. The identity had to capture a dark, mature and sophisticated quality which opposed standard Halloween cliches. Such influences included Victorian etchings, poison bottles and a touch of occult imagery. This project then led onto the packaging design of three alcoholic mixers.. Elderberry & Blackberry, Raspberry & Pomegranate, Cranberry & Blood Orange.
This project is by Mitchell Nelson he is a freelance illustrator and graphic designer from the UK and the owner of the design studio MJN ARTS. To see more of his work check out his website via the link at the bottom of the post.
Mitchell Nelson Website.