Uzuri is a new premium makeup brand, using 100% natural organic ingredients, and appealing to the growing number of women who want both high-quality makeup and the added benefits of natural ingredients and an ethical guarantee. A full design suite was created, including branding, packaging, an online platform, promotional material and POS. Taking inspiration from optical illusionary art, and the idea of makeup as a way of creating illusions, the packaging for the Classic Collection uses a series of monotone patterns to create a striking collection, bold enough to stand out from the competition.

In addition to this, a seasonal campaign was produced with packaging, promotion, and web considered. To ensure a constant brand aesthetic the same pattern was used across the ranges, however, seasonal color palettes allow for an easy distinction.